Halo 3 Released

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An enormous spotlight beamed up over Fifth Avenue, and full-out lighting and sound equipment--along with plenty of enormous TV screens--dominated the ground scene. A team of Mountain Dew minions were walking around with trays of plastic shot glasses containing a seemingly endless supply of samples of its Halo 3-branded energy drink, "Game Fuel." There was a guy in a Master Chief outfit, of course. Best Buy and Microsoft representatives were giving away T-shirts and other prizes to the fans who were willing to scream the loudest or wave their homemade signs (best one: "MASTER CHIEF IS MY FATHER"). And in addition to the handful of local NFL players, rappers Ludacris and Chingy and R&B singer Bobby Valentino were also on-site to try out the game for the cameras.