uSensAR, the Smartphone Augmented Reality Engine, to Enable up to Two Billion Android Smartphones Users to Experience AR for the First Time

Author
SySAdmin
Posted
January 8, 2018
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759

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Page 1
<HTML>
<head>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
          display:none;
          }
          .xn-newslines .xn-dateline{
          display:none;
          }
         
      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">

<h1 class="xn-hedline">uSensAR, the Smartphone Augmented Reality Engine, to Enable up to Two Billion Android Smartphones Users to Experience AR for the First Time</h1>

<h2 class="xn-hedline">SLAM-based solution to accelerate AR adoption, beginning with Spreadtrum partnership, to provide AR experiences for even low-end processors, sensors and cameras</h2>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">LAS VEGAS and SAN JOSE, Calif., Jan. 8, 2018</p>
</div>

<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">

<p>
<span class="xn-location">LAS VEGAS</span> and <span class="xn-location">SAN JOSE, Calif.</span>, <span class="xn-chron">Jan. 8, 2018</span> /PRNewswire/ -- <u><b>CES 2018</b></u> --&nbsp;<a href="http://www.usens.com/" rel="nofollow" target="_blank">uSens, Inc.</a>, a pioneer in HCI and computer vision tracking solutions for augmented and virtual reality (AR/VR), today announced the availability of <a href="https://en.usens.com/products/usensar/" rel="nofollow" target="_blank">uSensAR</a>, a smartphone augmented reality (AR) engine. uSensAR is a single camera, smartphone AR engine that is optimized for low-end cameras, sensors and IMUs. It utilizes computer vision, machine learning, SLAM and smartphone hardware to bring high-performance AR experiences to all Android smartphone users, not just those with expensive, top-tier hardware.</p>

   

<p>As part of this announcement, uSens has partnered with <a href="http://www.spreadtrum.com/" rel="nofollow" target="_blank">Spreadtrum Communications</a> (Spreadtrum), a leading SOC company. uSensAR has enabled AR camera effects for the native camera app for the Spreadtrum SC9853 chipset platform, which is expected to sell hundreds of millions of smartphones in 2018, bringing AR experiences to those users for the first time.</p>

<p>"ARcore currently only serves about 30 million Android phones, which is just five percent of the entire Android smartphone ecosystem," said Dr. Yue Fei, uSens CTO and co-founder. "For the AR industry to thrive, it is essential that as many people as possible have access to AR-ready devices, which in turn will entice more AR content to be developed. With the release of uSensAR, we are allowing developers, smartphone manufacturers, and content creators to build those AR experiences not just for iPhone, Pixel and Samsung S8 users &ndash; which ARkit and ARcore have limited their offering to initially &ndash; but for the entire Android ecosystem."</p>

<p>Unlike other AR engines and frameworks, uSensAR is optimized for mid- and low-tier phones, with even better performance on high-end smartphone models. It is extremely resilient to poor camera, IMU and sensor data, while remaining flexible to integrate with all Android smartphones. Powered by SLAM technology, a series of computations and algorithms that constructs a virtual map of an environment, this markerless approach tracks a user's location by continuously scanning and 'learning' about their environment via computer vision. A user's position can then be tracked in unknown and changing environments, which enables 'World Scale' tracking, for a truly mobile experience.</p>

<p>Spreadtrum is a leading fabless semiconductor company in&nbsp;China&nbsp;with advanced technology in 3G and 4G wireless communication standards. With 14nm 8-core 64-bit Intel Airmont processor architecture, Spreadtrum SC9853 reaches 1.8 GHz in dominant frequency, and possesses efficient mobile computing performance and ultra-low power dissipation management.</p>

<p>"2018 is the year where we really expect to see augmented reality show its true capabilities, and we are seeing increased demand for AR-ready phones among our customer base accordingly," said <span class="xn-person">Adam Zeng</span>, Global Executive Vice President of Tsinghua Unigroup and CEO of Spreadtrum. "Spreadtrum has been committed to providing differentiated and diversified product portfolios for consumers all over the globe. We are excited to publish this mobile AR solution together with uSens, which is another excellent example of our premium solution integrating leading technologies and optimal benefits."</p>

<p>
<u>uSensAR features include: </u>
</p>

<ul type="disc">

<li>Mobile, inside-out motion tracking
</li>
<li>Visual Inertial Odometry (VIO) which utilizes IMU and camera sensors for motion tracking
</li>
<li>Low CPU and battery consumption
</li>
<li>Markerless tracking
</li>
<li>Advanced plane detection technology
</li>
<li>Environmental understanding via SLAM technology
</li>
<li>Loop closure and relocalization
</li>
<li>Millimeter-level position accuracy&nbsp;
</li>
<li>100% developed in-house, specifically for mobile
</li>
<li>Support for&nbsp;<a href="https://www.wikitude.com/products/extensions/unity/" rel="nofollow" target="_blank">Unity</a>, C++ and Java </li>
</ul>

<p>uSensAR is available to demo at CES. An SDK will be available by mid-2018.</p>

<p>Visit us at CES, Booth #21723:<br>LVCC South Hall 1, Gaming &amp; Virtual Reality Marketplace, from <span class="xn-chron">January 9-12</span>
</p>

<p>
<b>About uSens, Inc.<br>
</b><a href="http://www.usens.com/" rel="nofollow" target="_blank">uSens</a> is a pioneer in 3D HCI technology that is changing how we interact with next-generation technology forever. Our team possesses decades of domain experience in computer vision and artificial intelligence acquired at companies like Apple, Samsung and Intel. We provide augmented &amp; virtual reality, automotive, and IoT companies with the most natural, intuitive and immersive interactive solutions. </p>

<p>Our pioneering inside-out, 26DOF (degrees of freedom) hand-tracking technology is a breakthrough in HCI allowing users to control virtual worlds with their bare hands. Our inside-out 6DOF positional tracking solution based on SLAM technology is a key component in building immersive AR/VR experiences. Founded in 2013 and headquartered in Silicon Valley with additional offices in <span class="xn-location">China</span>, uSens has raised <span class="xn-money">$26.6M</span> in VC funding to date. Contact us at <a href="mailto:info@usens.com" rel="nofollow" target="_blank">info@usens.com</a><u>, </u>visit us at <a href="http://www.usens.com/" rel="nofollow" target="_blank">http://www.usens.com</a>, and follow us at <a href="https://twitter.com/usensinc" rel="nofollow" target="_blank">@usensinc</a><u>. </u>
</p>

<p>
<b>About Spreadtrum Communications: </b>As an affiliate of Tsinghua Unigroup, Ltd, Spreadtrum Communications is a fabless semiconductor company that develops mobile chipset platforms for smartphones, feature phones and other consumer electronics products, supporting 2G, 3G and 4G wireless communications standards. Spreadtrum's solutions combine its highly integrated, power-efficient chipsets with customizable software and reference designs in a complete turnkey platform, enabling customers to achieve faster design cycles with a lower development cost. Spreadtrum's customers include global and <span class="xn-location">China</span>-based manufacturers developing mobile products for consumers in <span class="xn-location">China</span> and emerging markets around the world. For more information, visit <a href="http://www.spreadtrum.com/" rel="nofollow" target="_blank">http://www.spreadtrum.com</a>.</p>

<p>
<b>Media Contact:<br>
</b><i>uSens US<br>
</i><span class="xn-person">William McCormick</span>
<br>Email: <a href="mailto:wmccormick@usens.com" rel="nofollow" target="_blank">wmccormick@usens.com</a>
</p>

<p>
<i>uSens <span class="xn-location">China</span>
<br>
</i><span class="xn-person">Heidi Liu</span>
<br>Email: <a href="mailto:hliu@usens.com" rel="nofollow" target="_blank">hliu@usens.com</a>&nbsp;<br>Tel: +86 17704026632</p>

<p>
<i>Spreadtrum<br>
</i>Kathy.zhou<br>Email: <a href="mailto:news@spreadtrum.com" rel="nofollow" target="_blank">news@spreadtrum.com</a>&nbsp;<br>Tel: +86-21-2036-0600 x1120</p>

<p>&nbsp;</p>

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<img alt="Cision" height="12" src="https://c212.net/c/img/favicon.png?sn=SF82346&sd=2018-01-08" title="Cision ID" width="12"> View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/usensar-the-smartphone-augmented-reality-engine-to-enable-up-to-two-billion-android-smartphones-users-to-experience-ar-for-the-first-time-300578542.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/usensar-the-smartphone-augmented-reality-engine-to-enable-up-to-two-billion-android-smartphones-users-to-experience-ar-for-the-first-time-300578542.html</a>
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<p>SOURCE  uSens, Inc.</p>

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