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Brazilian Agency Taterka Comunicacoes
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Publicis Groupe Acquires a Minority Stake of Brazilian Agency Taterka Comunicacoes
PARIS, March 30, 2010-- Publicis Groupe announced today that it has acquired a
minority stake (5%) in Taterka Comunicacoes (Taterka), an advertising agency
based in Sao Paulo, Brazil. This move once again illustrates Publicis
Groupe's ongoing commitment to strengthen its presence in emerging markets.
The agency, established by Dorian Taterka in 1993, has
achieved outstanding performance, in particular by expanding its footprint
throughout 18 countries in the Latin America region. With 120 professionals,
Taterka is a full-fledged agency, offering services to a broad range of
international and Brazilian clients, including McDonald's (in Brazil and 17
other Latin American markets), Natura (in Brazil and in 4 other Latin
American markets), Credit Suisse, BMW, Bayer (men's health), Bosch
(institutional) and Saraiva Bookstore (largest bookstore chain in Latin
America).
Taterka will continue to operate on a stand-alone basis and
will not be aligned with a Publicis Groupe global advertising network.
About Taterka
Taterka is a full service advertising agency of 120 professionals based
in Sao Paulo (Brazil). Since its foundation by Dorian Taterka in 1993, the
agency built its reputation through outstanding services to McDonald's,
initially in Brazil and subsequently across Latin America. During the last
few years, Taterka expanded its services to a wide number of international
and Brazilian clients, including Natura Cosmetics, Credit Suisse, BMW, Bayer,
Saraiva bookstore, among others. Their passion for the brands, not to mention
precise creativity, strategic counsel and excellent execution, has reflected
in continued client satisfaction and market recognition. Taterka is placed
among the most reputable agencies of the Brazilian market. Web site:
http://www.taterka.com.br
About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world's third
largest communications group. In addition, it is ranked as the world's second
largest media agency, and is a global leader in digital and healthcare
communications. With activities spanning 104 countries on five continents,
the Groupe employs approximately 45,000 professionals. Publicis Groupe offers
local and international clients a complete range of advertising services
through three global advertising networks, Leo Burnett, Publicis, Saatchi &
Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle
Hegarty. Media consultancy and buying is offered through two worldwide
networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and
digital marketing led by Digitas and Razorfish. Publicis Groupe launched
VivaKi to leverage the combined scale of the autonomous operations of
Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to
develop new services, tools, and next generation digital platforms. Publicis
Groupe's Specialized Agencies and Marketing Services offer healthcare
communications, corporate and financial communications, sustainability
communications, shopper marketing, public relations, CRM and direct
marketing, event and sports marketing, and multicultural communications. Web
site: http://www.publicisgroupe.com
Source: Publicis Groupe Services
CONTACTS: Taterka, Perspectiva Assessoria de Comunicacao Ltda, Luciana Vidigal, luciana.vidigal@perspectivabrasil.com.br, +55-11-3706-3333 ; Publicis Groupe, Peggy Nahmany, Corporate Communications, peggy.nahmany@publicisgroupe.com, +33(0)1-44-43-72-83; Martine Hue, Investor Relations, Martine.hue@publicisgroupe.com, +33(0)1-44-43-65-00
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Brazilian Agency Taterka Comunicacoes
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Publicis Groupe Acquires a Minority Stake of Brazilian Agency Taterka Comunicacoes
PARIS, March 30, 2010-- Publicis Groupe announced today that it has acquired a
minority stake (5%) in Taterka Comunicacoes (Taterka), an advertising agency
based in Sao Paulo, Brazil. This move once again illustrates Publicis
Groupe's ongoing commitment to strengthen its presence in emerging markets.
The agency, established by Dorian Taterka in 1993, has
achieved outstanding performance, in particular by expanding its footprint
throughout 18 countries in the Latin America region. With 120 professionals,
Taterka is a full-fledged agency, offering services to a broad range of
international and Brazilian clients, including McDonald's (in Brazil and 17
other Latin American markets), Natura (in Brazil and in 4 other Latin
American markets), Credit Suisse, BMW, Bayer (men's health), Bosch
(institutional) and Saraiva Bookstore (largest bookstore chain in Latin
America).
Taterka will continue to operate on a stand-alone basis and
will not be aligned with a Publicis Groupe global advertising network.
About Taterka
Taterka is a full service advertising agency of 120 professionals based
in Sao Paulo (Brazil). Since its foundation by Dorian Taterka in 1993, the
agency built its reputation through outstanding services to McDonald's,
initially in Brazil and subsequently across Latin America. During the last
few years, Taterka expanded its services to a wide number of international
and Brazilian clients, including Natura Cosmetics, Credit Suisse, BMW, Bayer,
Saraiva bookstore, among others. Their passion for the brands, not to mention
precise creativity, strategic counsel and excellent execution, has reflected
in continued client satisfaction and market recognition. Taterka is placed
among the most reputable agencies of the Brazilian market. Web site:
http://www.taterka.com.br
About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world's third
largest communications group. In addition, it is ranked as the world's second
largest media agency, and is a global leader in digital and healthcare
communications. With activities spanning 104 countries on five continents,
the Groupe employs approximately 45,000 professionals. Publicis Groupe offers
local and international clients a complete range of advertising services
through three global advertising networks, Leo Burnett, Publicis, Saatchi &
Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle
Hegarty. Media consultancy and buying is offered through two worldwide
networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and
digital marketing led by Digitas and Razorfish. Publicis Groupe launched
VivaKi to leverage the combined scale of the autonomous operations of
Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to
develop new services, tools, and next generation digital platforms. Publicis
Groupe's Specialized Agencies and Marketing Services offer healthcare
communications, corporate and financial communications, sustainability
communications, shopper marketing, public relations, CRM and direct
marketing, event and sports marketing, and multicultural communications. Web
site: http://www.publicisgroupe.com
Source: Publicis Groupe Services
CONTACTS: Taterka, Perspectiva Assessoria de Comunicacao Ltda, Luciana Vidigal, luciana.vidigal@perspectivabrasil.com.br, +55-11-3706-3333 ; Publicis Groupe, Peggy Nahmany, Corporate Communications, peggy.nahmany@publicisgroupe.com, +33(0)1-44-43-72-83; Martine Hue, Investor Relations, Martine.hue@publicisgroupe.com, +33(0)1-44-43-65-00
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