Why DRM Doesn't Work: Assassin's Creed 2

A simple reason why DRM doesn't work; you screw your own customers. Let's take a look at Ubisoft's new game, Assassin's Creed 2. The game REQUIRES you to be logged into to their activation server the entire time. This means activation AND play time are tied to their own servers. If they go down, the product you paid for is now useless.

And that just happened. Their servers are down and the people that paid for the game can't play it. A huge thread on Ubisoft's forum is erupting. http://forums.ubi.com/eve/forums/a/tpc/f/4721051016/m/7481010838/p/1

Response: http://forums.ubi.com/eve/forums/a/tpc/f/4721051016/m/7481010838?r=6531081838#6531081838

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I don't have any clear information on what the issue is since I'm not in the office, but clearly the extended downtime and lengthy login issues are unacceptable, particularly as I've been told these servers are constantly monitored.

I'll do what I can to get more information on what the issue is here first thing tomorrow and push for a resolution and assurance this won't happen in the future. I realise that's not ideal but there's only so much I can do on a weekend as I'm not directly involved with the server side of this system.

Since you already bought the game, we don't care about fixing the issue ASAP. We can wait till tomorrow. How many gamers purchased this game and found this? Don't support companies that put this type of lunacy on their products! DRM is just wrong and takes away consumer rights.