BEIJING, Sept. 27 /PRNewswire-Asia/ -- LightInTheBox.com has announced the launch of MiniInTheBox.com (http://www.MiniInTheBox.com). MiniInTheBox.com started as a product category on the LightInTheBox.com web site in 2009, and will now operate as an independent distributor.
The launch of MiniInTheBox.com comes at a good time, due to the popularity of online shopping and an increasing demand for low-priced gadgets. With no minimum order and Free Worldwide Shipping, MiniInTheBox.com is set to stake its claim as the one-stop global gadget shop.
"We're very excited about this launch and MiniInTheBox.com's potential," says LightInTheBox.com CEO Alan Guo. "From day one, our goal is to be the best source for gadgets worldwide; and that means the best service, prices and selection."
MiniInTheBox.com is hosting a launch event contest on the MiniInTheBox.com Facebook fan page (http://www.facebook.com/MiniInTheBox/). Titled "Gadget Hero," the event presents a series of unusual scenarios and asks users to choose the most suitable gadget for each scenario. At the end of each round, the participant with the best explanation for their choice wins their selected gadget. Staff at MiniInTheBox.com will be picking three winners for each scenario and posting a new scenario every 12 hours from October 8 to October 15, 2010.
About LightInTheBox.com
LightInTheBox.com is a leading global online distributor. It offers more than ninety thousand quality products to customers in more than 170 countries, and serves both individual and commercial customers.
LightInTheBox's website is available in English, French, Spanish, German and Italian.